Free Tips and Article on Blogs and Hybrid Site Creation, Design and Social Media Management for Authors and Publishers

Authors' Web Design offers various options for integrating Social Media Marketing platforms and database driven Content Management Systems in existing or new sites. Content Management Systems allow authors and publishers to easily update Website content with no delays or additional mastering fees. Questions? Visit: FAQs about Hybrid and Blog Site Creations and Design or contact us.

Free time and promotional budgets are often limited - Authors' Web Design is here to help. New Web technology assures easier Website maintenance and wider online exposure through Social Media Networking. If you need either Website maintenance or Social Media Marketing or both, we are happy to set them up for you and train you to use them. We are a Canadian business designed for authors and publishers, assuring that you will never get the "run-around".
Examples of Hybrid sites we created:
blog of inspirational author     blog of enviromental issues     book publicity blog of Contemporary Canadian Fiction author     online book publicity blog of Sci-Fi author New Custom-Designed Site Creation
If you already have a site, click here for hybrid site makeover or blog integration

Click here to see the price list of Hybrid Websites.
Click here to see the price list of Webmastering packages.
  Author Custom Package Small Press Custom Package Publisher Custom Package

New Hybrid site creation with Blog

  $1300.00 - $1800.00 USD/CAD $1400.00 - $2300.00 USD/CAD $1800.00 - $3000.00 USD/CAD

Basic SEO

  + included included

SEO Discount

  5% 25% 50%

Search Engine Submission

  included included included with monitoring

FTP functions *

  included included included

XHTML and CSS coding

  included included included

Contact / Feedback system

  + included included

Number of custom pages

  4 included 6 included 10 included

Homepage design variation

  2 included 3 included 4 included

XML Sitemap

  + included included

Online Press Room

  + included included with media kit

Online payment integration

  + 1 item included 4 items included

Webmastering Package

  + 1 year included 2 years included
  blog creation for authors blog creation for authors blog creation for authors

15% - 30% discount offered with active Substance Books listings!
Book Listing Form

* These functions will only be completed once valid FTP and Database coordinates been provided.
If your ISP does not provide up-to-date database service, we will advise you to switch to an ISP better suited to your needs. We require MySQL 4.0.0 or higher database support .
Authors' Web Design reserves the right to reject a project based on its content.

Custom-Designed Websites vs. Websites Created on Social Networking Platforms

        In general, an author or publisher will go one of two routes in creating a promotional Website. This article aims to pinpoint the differences between the two most popular methods. It will also reveal a third more innovative method for authors who want an active role in the success of their virtual home. The scope of this article covers only dedicated Websites, since non-dedicated Websites cannot be considered a serious promotional or e-Commerce tool.

Custom-Designed Websites

        Traditional Websites are created using coding language generated from a software or individual. These are considered custom-designed sites. Websites have been created in this way since the dawn of the Internet. Site owners hire a hosting company called an "ISP" to host their sites on a dedicated server for a fee. Once a site is complete, the site owner may hire a Webmaster to maintain and update the site. In practice, most site owners do not have Webmasters, nor do they maintain and update their sites on a regular basis. Sites lacking regular maintenance and updates are often left "orphaned". These neglected sites are often scattered with dead links, contain outdated or irrelevant information, have compromised credibility and low sales, and miss out on the full potential of Search Engine Optimization. Nevertheless, custom-designed sites, if executed well, have a unique look and generally succeed in targeting the book's market and portraying the author or publisher positively.

        Custom Webdesign has functioned well for quite some time; however, the Internet is constantly evolving. A recent major change is the trend towards more frequent site and content updates. This makes sense if you think of Websites as the building blocks of the Internet. The more frequently a site is updated, the greater its effectiveness as a continual source of information. Thus, custom-designed Websites have trouble staying competitive with blogs and forums. Blogs and forums can provide sites with new content sometimes on a daily basis.

Social Networking Websites

        Websites created on a social platform are Social Networking Websites. The scope of this article, as mentioned earlier, only addresses dedicated and hosted versions of these sites. Free hosted blogs created on, for example, or free Social Media Networking sites like Facebook and MySpace, are not within this category.

        In most cases, Websites are created and stored within a database provided by a dedicated ISP, but not every ISP offers such services or provides personalized technical help with its set-up. Consult Authors' Web or for recommended ISPs. As opposed to custom-designed Websites, Social Networking Websites are usually created by site owners themselves. The "look and feel" of these sites is chosen from a selection of templates. With a small learning curve, Website owners can edit content and images, create and delete pages, and manage posts with no knowledge of coding languages. Examples of Social Networking tools include: blogs, RSS feeds, and comment sections. These all open the door for greater visitor interactivity and create a feeling of connection via comments, ratings, forums, and polls.

        Isn't this swell? It's the answer to all our needs as Website owners!

        Well, not entirely. As mentioned, the design of a Social Networking Website is created from a template. As thousands more of these sites are created every day, the rate at which the same templates are being reproduced is similarly rising. I personally have noticed the Internet losing its edge due to the fact that, let's face it, many Websites look identical. I am also certain that the major engines will notice and correct this issue. The shortcoming will be corrected by rating custom-designed sites higher than Social Networking sites. The creation of Social Networking sites is simple, but only if you already know what you're doing. You will be required to deal with your ISP and setup and activate your database within the platform. You will need to upload files to your server and frequently change the entire platform due to version changes. If you get stuck or have questions—and mark my words, you will!—the only help available is within forums where you can search for answers and post questions. There is no technical support provided. On top of the potential for glitches with database set-ups and the absence of truly original templates, purely Social Networking sites also have great difficulty in gaining and keeping Search Engine Ranking Positions ("SERP") compared with custom-designed sites. This is a sign that search engines already rank unique Websites higher than Social Networking Websites.

Hybrid Websites

        But what if, you say, we could combine the advantages of a Social Networking site with those of a custom-designed site?

        I've already seen these “hybrid” Websites appearing. Site owners will organize their site pages into two categories: those pages that need frequent changes and those that don't. This arrangement means that frequently edited site pages are set up like a Social Networking Website, while less frequently edited pages are set up like a custom-designed Website. The cost of a hybrid site is usually lower, not to mention that hybrids allow owners more flexibility than ever, and with no loss to a site's originality or Search Engine Optimization potential. With a hybrid site, you have the best of both worlds.

        Still have questions? Consult our Frequently Asked Questions and access further information on creating a hybrid site or making over an existing site into a hybrid.

Copyright © 2009 Substance Books Inc. All Rights Reserved. Contents may not be reproduced in whole or in part without written permission of the publisher.

"This company is genuine, sincere, and very professional. Give them a look and your book sales a boost."
       W.W. Koonce - The Tall Man in the Hat

Contact us to see how we can help you!

Target market oriented layouts driven by the highest level of Usability, Organic Search Engine Optimization and Web Site Optimization Guidelines.
Authors Web Design © 2004
Substance Books © 2001
Top Site Makeover © 2003

Home :: Free Design Estimate

Authors' Web Design is the design division of the Substance Books & Works Network: Substance Books :: Top Site Makeover