Read testimonials about Substance Books's Design devision: Authors' Web Design.


No matter how trustworthy your publishing company is, how excellent the level of publications you provide, if your website looks amateurish or confusing you will have a difficult time convincing the media, potential book buyers and industry professionals to do business with you online or purcahse your products. We have 7 years of experience working with and for authors and publishers building website worthy of their writing and quality of books.

Read the referrals of our clients and don't hesitate to contact us for a free web design estimate of your virtual home!

"I am extremely pleased with my new site. I like the idea that the support is there while you are learning the new program. Hajni is great!! She answers me quickly and corrects the problem like nothing. She is very talented and I will be sure to recommend her to my friends. I had a special request and she was able to follow my idea to a tee. As unique and personal as it is, you can find it at www.schnerchpj.com"
            Patrick Schnerch West Coast Literary Productions Victoria, B.C.



Target market oriented layouts driven by the highest level of Usability, Organic Search Engine Optimization and Web Site Optimization Guidelines.

"We at Nature Publishing would like to thank you for our website makeover. It was a good experience from start to finish. Your service was personal and you were clear about the design of the website. The ease of communication made the entire project work so well, not to mention the quick completion with no hidden costs.
Thanks again and we look forward to working with you, as we continue to grow."

What did we do?
Screen-fold (page length) reduction from 6 to 1. Removed low resolution and visual interest level banner featuring apples and carrots and replace it with author's photo, text content and book's cover with book order function. Increase visual appeal to targeted-market. Increased importance of the offered product. Created site description and identification. Our servey showed that visitors spent over 8 seconds trying to figure out what this site was about. "Probabaly I can buy fruits and veggies." We decreased this identification meter to under 5 seconds. Decreased purchase-path. Improved readability through typographical changes and better text and object alignment.


What did we do?
Screen-fold (page length) reduction from 4 to 1. Removed low resolution and visual interest level banner and replace it with author's photo, text content and book's cover with book order function. Increase visual appeal to targeted-market. Increased importance of the offered product. Created site description and identification. We decreased this identification meter to under 5 seconds. Decreased purchase-path. Improved readability through typographical changes and better text and object alignment. We integrated Content Management System with WordPess anabling the client to easily update content.


What did we do?
Featured images of doctors and staff to increase visual appeal and suggest a more welcoming environment. Created an SEO friendly Flash integration featuring the founder and the logo of the office. Used a lighter color scheme to convey a positive and calm experience promising a healthy, improved lifestyle. Increased the visibility of offered services. Created site identification and description so that visitors would immediately pinpoint the purpose of the site. Improved readability through typographical changes and better text and object alignment. Provided easier access to contact information and office locations.

"I have gone over the new site and can only say it is beautiful. You did a great job and I want to thank you. I can't believe how much the site improved with your deft touch and skill. I showed the site to some of my friends and they all agreed that the new site towers over the old one. I guess you must have magic fingers because I still am in awe at your accomplishment. Again, my sincerest thanks and appreciation for a job well done. I look forward to continue working with you because now I know you have what it takes and more. With deepest appreciation, I am, Patrick Berkery" -- Author of the spiritual trilogy Stairway To Happiness



"I am indebted to Substance Books for designing my web site. Now, I feel that I am in control of it. Also, I pay much less monthly fees to my new web host Mexxus. Hajni has been very helpful in providing assistance for updates to my site. The folks at Mexxus are also terrific in providing support and answering my questions expeditiously." Steven T. Karris -- President of Orchard Publications www.orchardpublications.com



"LeClere Publishing is grateful to Substance Books Design, and its mastermind, Hajni, for upgrading our web site from that of a novice to a much more polished and refined display for the world to see, enjoy and learn. Hajni just never seems to run out of good ideas, or enthusiasm for helping her clients promote their works. She treats us like we're her only client---and we appreciate it." Kitty Dye -- President of LeClere Publishing Company www.leclerepublishing.com



"It has been my good fortune to work with Substance Books in a continuing relationship that grows better and better. Few can rival the caring concern, helpfulness, professionalism, assistance, quality of product, and overall enthusiasm in helping promote in such a wonderful manner. I would especially like to cite Hajni for her heartfelt concern, assistance, support and guidance and in particular, her outstanding assistance in teaching me the rudiments of a web site and, working together, developing an exceptional web site." Ivan Paul Mehosky --Author of "The Story Of A Soldier"



"It took me some time but I went through the whole thing and I also contacted the people at DogRead from the e-mail you sent me. They asked me to submit a book to them so I am mailing one as we speak. From their site I also contacted two more dog book distributors and they ask for a copy as well. All of this because of you, Thank you. I also read some of your Newsletter and it's so interesting. I wished I would have known about some of the things written there before I started to send out copies of my book. Thank you again! You made my day, no week, maybe MONTH! At the very least is a great Valentine Present!" Dr. Monica -- Animal Communicator www.petcommunicator.com



Comment from a recipient of a Webmastering Services "Effective, responsive and impactful site I can rate this site both as an author and a customer. Any site can only be as good as the person behind it. I found Hajni to be very responsive to me, as an author; I feel that she wants me to succeed, and she's been very generous with her talent on my behalf. On a practical level, I can see the referrals (clicks) to my website from Substance books, and the number is steady and growing each month. I have also used the site as a consumer, because first and foremost I am an avid reader. I found the book reviews concise and informative, the collections -genres- well defined, and the design of the sites well done. Overall, perusing for something to read was a pleasure." Grigor Fedan - Author of "Dream Maker" www.grigorfedan.com Services provided: Webmastering



Comment from a recipient of a Search Engine Optimization Client's Testimonial posted on "Self-publishing" e-mail group. (10/Feb/2004) "You may recall I've posted before about the good one-on-one sales I've had for my mother's book "Laughter Wasn't Rationed" -- primarily due to her being there in person and charming everyone with her cute German accent and bubbly personality! :) However, reality is setting in that she will be 88 next month and I need to utilize the Internet more for my sales. I've had a Website for several years and recently had it search engine optimized by Hajni of Top Site Makeover (http://www.topsitemakeover.com). I now have top rankings on major search engines and am thrilled to death. Sure, we all can plug in the title of our book(s) or our URL and come up as #1. However, she researched the most popular keywords my target audience often uses, and it is for those words that I am now highly ranked. She knows "her stuff," is pleasant to work with and I recommend her highly. While I realize that even with search engine optimization there is no guarantee people will buy a German war memoir in droves, I believe that generating the right kind of traffic for your site is half the battle -- not just for me, but for all of us." Sylvia Cole Tricor Press
Visit www.tricorpress.com & read excerpts of LAUGHTER WASN'T RATIONED: A Personal Journey Through Germany's World Wars and Postwar Years Services provided: S.E.O.



Comment from a recipient of a free Basic Homepage Evaluation "Thanks for taking the time to look at my site, and for offering such good feedback on it. In fact, I plan on updating my site based on your suggestions, hopefully soon" Tim Hutchinson -- Author, 'Battle Scars'


"This company is genuine, sincere, and very professional. Give them a look and your book sales a boost."
            William W. Koonce - The Tall Man in the Hat


Home :: Free Design Estimate

Target market oriented layouts with the highest level of search engine optimization driven by usability and Web Site Optimization Principles.
Authors Web Design Copyright © 2004
Substance Books Copyright © 2001
Top Site Makeover Copyright © 2003